Inbound Marketing

WHAT IS INBOUND MARKETING?

A contemporary practice, it is a customer-focused approach that naturally draws potential customers to your products or services. It achieves this through a combination of tools including content marketing, social media marketing, maximizing web presence (Search engine optimization, SEO) and intelligent branding. Outbound marketing gave undue advantage to the marketer, while the inbound seeks to reciprocate the prospects’ interest with relevant, helpful and engaging content throughout their buyers journey.

 

It enables prospects to locate your brand through channels like search engines, blogs and social media platforms. Further, it is a great mechanism to communicate with the intended buyer personas, address their needs with your solution and in the process build trust and credibility. The result: Your brand has top recall value at the customer’s decision stage to buy.

A game-changer, inbound marketing will transform the way you conduct business

The premise of inbound marketing is its ability to monitor, interpret and comprehend the evolving consumer behavior. The dynamics of consumer behavior help inbound marketing to optimize engagement. It eventually results in greater customer satisfaction, which in turn ensures sustained business growth

Why Inbound Marketing?

Potential consumers are driven by the need for most pertinent and helpful content in the crucial buying journey. Competitive businesses facilitate the same, as well as enhance the experience through value-addition at each stage 

Informed customers will reach marketers who provide a human, helpful and a holistic digital experience. Strong commitment to delivering expertise in this pursuit will empower the prospects to becoming loyal customers.

The Inbound methodology

ATTRACT

Drive the right kind of online traffic : Educate, help and provide value through targeted and unique content


Impactful blogs
Keywords
Social Publishing

CONVERT

Convert Qualified Visitors to Leads, crux being information gathering


Chat
Smart forms
CTAs
Landing Pages

CLOSE

Close Leads to Customers


Lead qualification-marketing automation software
Reports
Emails
CRM

DELIGHT

Delight and Engage Customers to become Evangelists


Retention and promotion  tactics
Events
Smart content
Knowledge base 

Your business need, our philosophy:
A hassle-free, non-interruptive and Customer-Centric marketing solution

Creating a coherent content strategy

Maximising your customer reach

Optimising your buyers persona