WHAT IS INBOUND MARKETING?
A contemporary practice, it is a customer-focused approach that naturally draws potential customers to your products or services. It achieves this through a combination of tools including content marketing, social media marketing, maximizing web presence (Search engine optimization, SEO) and intelligent branding. Outbound marketing gave undue advantage to the marketer, while the inbound seeks to reciprocate the prospects’ interest with relevant, helpful and engaging content throughout their buyers journey.
A game-changer, inbound marketing will transform the way you conduct business
The premise of inbound marketing is its ability to monitor, interpret and comprehend the evolving consumer behavior. The dynamics of consumer behavior help inbound marketing to optimize engagement. It eventually results in greater customer satisfaction, which in turn ensures sustained business growth
Why Inbound Marketing?
Potential consumers are driven by the need for most pertinent and helpful content in the crucial buying journey. Competitive businesses facilitate the same, as well as enhance the experience through value-addition at each stage
Informed customers will reach marketers who provide a human, helpful and a holistic digital experience. Strong commitment to delivering expertise in this pursuit will empower the prospects to becoming loyal customers.
The Inbound methodology
Drive the right kind of online traffic : Educate, help and provide value through targeted and unique content
Convert Qualified Visitors to Leads, crux being information gathering
Close Leads to Customers
Lead qualification-marketing automation software
Delight and Engage Customers to become Evangelists
Retention and promotion tactics